Services

Four ways we help B2B teams reach the right accounts.

Every service starts with the same question: which accounts deserve your team's attention right now, and what gives you a reason to reach out?

Targeted account research

Know which accounts to pursue first and what gives you a reason to reach out.

We take the legwork out of finding the right accounts at the right time. We start with your ideal customer profile, then look for evidence that a problem you solve is becoming a priority. That might be a business initiative the company just announced, a rise in research around a relevant topic, or repeated search for solutions like yours. In some cases we can even identify current technology that they have in-house.

You get a ranked report on the 50–100 accounts your team should prioritize. For each account, we explain why it fits, what signal makes it timely, which buying roles to approach, who they are and how to reach them, and we even tell you what to ask in the first conversation. Your reps can see exactly why one account deserves a call before another.

What you receive

Ranked account report

Each account's priority tier, why it fits, the business initiative that matters, and the buying signal behind its ranking.

A reason to reach out

A likely buying role, a relevant conversation opener, and a recommended next action for each priority account.

Sales handoff

A sortable list for territory planning and a summary explaining why the top accounts rose to the top.

Events with a purpose

Walk into the event knowing who matters and what to ask.

Give your onsite team a reason to start the conversation. We cross-reference the attendee or sponsor list with your strategic accounts, then build event briefs from multiple research sources. We highlight interest the account has shown directly, such as a session registration or content request, alongside broader intent and business priorities.

Your team arrives with a clear picture of who to find, what to ask, and how to follow up. We also set up post-event tracking so you can see how conversations turn into pipeline.

How it works

One week before

Your team receives digital account briefs with priority targets, conversation openers, and specific next steps.

At the venue

A printed, indexed event binder ships directly to your event. Onsite staff can look up a target, review talking points, and record an owner and follow-up while the conversation is fresh.

After the event

We set up tracking so you can review meetings, follow-up, and opportunity movement in your existing reporting environment.

Account intelligence for sales and BDRs

Give your reps a reason to call and a question worth asking.

We bring together account activity, business priorities, and buying-committee research from multiple sources. Your sales team and business development representatives receive a brief they can use before a call, plus messaging that speaks to each role.

The brief tells the rep what changed at the account, which topics show active interest, who is likely involved in the purchase, and what to validate in the first conversation. Outreach copy — email sequences, LinkedIn messages, and discovery questions — is written to the account's specific situation, not a generic template.

What you receive

Account and buying-committee brief

What changed, which topics show interest, who may influence the purchase, which roles are confirmed, and what the rep should validate.

Outreach that fits the buyer

Role-specific talking points, discovery questions, a sequenced email series, and LinkedIn ad copy tied to the account's priorities.

A destination for follow-up

When useful, a targeted account page that gives the buying group one place to explore the message and take the next step.

Campaign creation and management

Get a campaign your team can launch, or have us run it.

Start with the account research and carry the same insight through the brief, creative, outreach, and reporting. The accounts your team prioritizes are the same accounts the campaign targets — there is no gap between the list and the message.

Choose the level of support that fits your team. We can hand over a complete, ready-to-launch campaign pack, or we can build and run the campaign alongside you from first brief to pipeline report.

Campaign creation

The priority list, account briefs, messaging by role, email series, LinkedIn ad copy, account-page copy, launch calendar, channel owners, and tracking plan — in one organized handoff your team can run.

Campaign management

We build the campaign, coordinate approved launches, organize sales follow-up, monitor engagement and opportunity movement, and adjust the next round of outreach with your team.

Add-on serviceCan be added to any Events with a Purpose project

Private meeting program

Fill your meeting rooms before the doors open.

A great event brief gets your team to the right conversations. A private meeting program makes sure those conversations are already on the calendar. We build the outreach strategy, write the invitations, and own the scheduling process from first contact to confirmed slot — so your onsite team walks in with a full agenda, not a hope.

We set the meeting targets with you upfront, then drive every step of the process until they are met. That means identifying the right contacts at your priority accounts, crafting outreach that earns a response, handling the back-and-forth, and landing the time on the calendar. We do not hand over a contact list and wish you luck — we stay in it until the goal is reached.

Private meetings are where the real event ROI lives. A single confirmed sit-down with the right decision-maker is worth more than a dozen badge scans. We treat every meeting slot as a pipeline asset and work accordingly.

What this covers

Private meeting strategy and target list
Invitation copy written to each account
End-to-end scheduling management
Confirmed calendar slots delivered before the event
We stay on it until your meeting goals are met

Not sure which service fits?

Tell us what your team is trying to achieve and we will recommend the right starting point.