Resources

Resources for B2B sales and marketing teams.

Guides, briefs, and articles to help you build a sharper account-based program.

Marketing collateral

An overview of Account Results Co — who we are, how we work, and the services we provide to B2B sales and marketing teams.

How we helped a B2B technology team turn a trade show into a pipeline-generating event through targeted account research and event briefs.

How we equipped a sales and BDR team with account intelligence and outreach that earned responses from priority accounts.

A straightforward comparison of the time and cost of building account intelligence in-house versus working with Account Results Co.

A diagnostic guide for B2B marketing teams who are investing in events but not seeing the pipeline results they expected.

A concise brief for marketing leaders evaluating account-based programs — what to expect, how to measure it, and where to start.

How mid-sized B2B companies can run a focused account-based program without the budget or headcount of an enterprise team.

A practical guide to account-based marketing for small B2B teams and startups — where to focus, what to skip, and how to get started.

How account-based marketing delivers results from day one — and why waiting for a full program build-out means leaving pipeline on the table.

The handoff between marketing and sales is where most ABM programs break down. Here is how to fix it so accounts actually get worked.

Most post-show follow-up is generic and ignored. This is what attendees actually want to receive — and how to send it.

If there is a guide, template, or brief that would help your team, tell us. We build what is useful.